At Hook and Line, sustainability isn't just a buzzword—it's our way of life. We're all about keeping the oceans healthy and full of life for generations to come.

How We Fish

• Hook and Line: We catch all our fish with hook and line, a method that’s both selective and gentle on the environment. This means we get the best fish without harming other marine life.
• Pots for Crabs and Prawns: When it comes to crabs and prawns, we use pots. These traps are designed to let the little guys and non-target species swim away, so we’re only taking what we need.

Why It Matters

Sustainable troll line fishing isn’t just a feel-good term—it’s crucial for the future of our oceans and the communities that depend on them. By sticking to methods like hook and line, pots, and beam trawling, we’re doing our part to keep marine ecosystems balanced. These methods allow us to target specific species without harming others, prevent overfishing, and protect ocean habitats.

On the other hand, mass farming and bulk net fishing can lead to serious issues like overfishing, habitat destruction, and high levels of bycatch, where non-target species get caught and wasted. These practices can devastate marine environments and deplete fish populations, threatening the very future of seafood.

We believe that every choice we make, from the gear we use to how we manage our fisheries, has a lasting impact. That’s why we are committed to fishing responsibly and ensuring that our oceans remain healthy and vibrant. When you choose our seafood, you’re supporting practices that safeguard marine life and promote sustainability for the long haul.

By choosing us, you're not only getting premium, responsibly-sourced seafood, but you're also playing a part in protecting our oceans and ensuring that they thrive for future generations.

Join Us in Making a Difference

We’re proud to be MSC-certified, and we’re committed to transparency in our sourcing. When you choose our seafood, you’re making a choice that supports sustainable fishing practices and the future of our oceans.